Custom Printed Balloons: What You Need To Know

Custom-printed balloons come in a huge variety of shapes and sizes, and they’re great for creating the right sort of atmosphere for your promotional event.

But the

choice can be overwhelming, and it can be difficult to choose the most appropriate for your event.

So let’s take a look at some of the most important things you need to think about when looking for the right

balloon display.

Helium or air

When it comes to balloons, choosing whether to inflate them with helium or air

is the ‘big question’.

Helium balloons will float, whereas air-filled balloons won’t – but both have their uses in promotion.

If you’re going for visual impact at an exhibition stand, a ‘floating’ wall of balloons is a great head turner that really attracts attention.

But if you’re giving away your balloons, you might want to think about inflating them

with air, and putting them on a balloon stick. They won’t float, but they’ll last much longer – and the longer the balloon lasts, the more chance there is of someone else noticing your business logo.


The placement of your logo or your slogan really depends on which method of inflation you choose.

If you choose helium, then the neck of the balloon (where it’s tied) will be on the bottom. So your message will need to be printed so that it appears the right way up when the balloons are fully inflated.

On the other hand, air inflated balloons will hang from where they’re tired at the neck. So a normal print alignment with be upside down in this instance.


With a whole range of colours to choose from, it’s easy to get a little carried away! But for maximum impact from your printed balloons, it’s best to keep things simple.

Think about the colours of your company brand. If it’s purple, the obvious choice is to choose purple balloons.

To spice things up in a very simple way, you can always invert the colour scheme. So if you have purple balloons with white text, why not go for white balloons with purple text.

Foil or latex

Foil-printed balloons are designed to catch the eye. They’re for those special occasions when you’re looking for a professional, distinct and stylish display, and they come in a variety of shapes.

Filled with helium, foil balloons stay inflated much longer than latex balloons, which tend to be slightly cheaper, can be filled either with helium or air, and come in a variety of different sizes.


How will you be displaying your balloons?

Maybe you’d like to place a balloon display at either side of your conference stall, in which case, you might need balloon weights and coloured ribbon – and not just to keep them from flying away, but for maximum visual effect.

Or – as we’ve previously mentioned – you might want to offer your balloons as freebies, in which case you’ll probably want cups and sticks. They’ll be easier to give away, and they’ll also last much longer.

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